"Characters & Cocktails" was a marketing campaign that put the spotlight on the skilled mixologists Bibendum partners with, highlighting their expertise and experience within the cocktail scene. The campaign aimed to showcase Bibendum's spirits portfolio by sharing creative cocktail recipes, offering inspiration for both industry professionals and cocktail enthusiasts. It was all about celebrating the craft of mixology while promoting the versatility of the spirits Bibendum offers.

I collaborated with the marketing and design teams to brainstorm and develop the overall look and feel. This creative direction was then applied across multiple platforms, including a quarterly digital brochure, social media content, and web assets to promote the campaign. My role was key in ensuring a cohesive visual identity that effectively highlighted Bibendum’s spirits portfolio and the talents of their partner mixologists.