I have worked on menu and wine list design briefs for a range of establishments, from high-end cocktail bars to renowned restaurants like The Ivy. Each project required a unique approach, with layouts tailored to the branding and content. The challenge was to create visually appealing designs that enhanced the dining experience while ensuring clarity and ease of use. Whether it was a minimalist design for a cocktail bar or a classic approach for a traditional restaurant, the look and feel always aligned with the venue's identity.

I also applied insights from customer behavior research, making deliberate design choices, like avoiding price columns, to guide consumer decision-making. In addition to design work, I regularly liaised with the marketing manager and print companies to ensure menus were printed correctly, with attention to finishing options and paper stock. My goal was to enhance the dining experience while maintaining consistency with the brand’s image.