The Italian Brochure was created to promote the company’s Italian producers from Northern, Central, and Southern Italy. Each producer was given a dedicated spread to profile their vineyard and products. As the lead designer, I was responsible for defining the creative direction from concept to execution, developing a visual hierarchy that ensured a clean and easy-to-navigate layout while reflecting the unique character of each vineyard. I chose a photographic, blocky, modern style to fully encapsulate the vibrancy of Italy. Collaborating closely with the marketing team, I aligned the design with the company’s goals and ensured the brochure’s seamless transition from digital to print, incorporating interactive links for the digital version and maintaining the design’s integrity in print. Additionally, I oversaw the print production process to ensure colour accuracy and high-quality finishes.