English Wine Week was a week-long event showcasing Bibendum’s English portfolio and producers. The logo and branding needed to feel quintessentially British without coming across as gimmicky or tacky, while still reflecting Bibendum’s core identity. As the event was held in spring, I incorporated flowers that bloom during the British springtime, delicately arranged inside wine bottles, with the event name creatively woven around them. This approach captured the season's essence while maintaining an elegant, cohesive design.

The event identity was rolled out across various touchpoints, including invitations, web and social assets, bunting, brochures, tote bags, and venue signage.